Museums and YouTube: You'll never believe these 3 tips to improve your channel

With its overwhelming ubiquity and shrewd algorithm, YouTube can be an especially powerful place for museums to launch digital content. But succeeding on the platform means learning a few tricks to make your videos stand out. When the pandemic forced museums to make a hard pivot to online content, the importance of reaching audiences beyond gallery walls became clearer than ever. As The Historic New Orleans Collection’s first in-house media producer, figuring out how to do that successfully is my job, and one important lesson I’ve learned is that YouTube can accomplish this with video content in ways other social media platforms can’t. While Facebook, Instagram, Twitter, and TikTok can also host video, their algorithms favor showing users newer posts, rather than helping them surface content from deeper in the archives. That means your latest and greatest video production becomes yesterday’s news as soon as someone swipes down to refresh their feed. But YouTube is different because it isn’t just another social media site revolving around fleeting “likes” and comments; it’s the most popular video-sharing platform in the world, the second-most popular search engine on the web, and the second-most popular website in general (behind its parent company, Google). Because
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