MyPillow has spent $3.6 million on Facebook ads in 2021 – and spending spikes whenever …

MyPillow is massively ramping up its spending on Facebook ads, data company Pathmatics told Insider. Its Facebook ad spending spikes whenever there’s bad press about Mike Lindell, data shows. Lindell has openly criticized Facebook and said he plans to launch his own social-media site. MyPillow’s spending on Facebook ads spikes every time there’s bad press around its controversial founder Mike Lindell, according to data shared with Insider. Lindell has been blocked from Twitter, sued by Dominion, and had his products pulled by retailers all in the space of a few months – and MyPillow boosted its Facebook ad spending each time, the data shows. The pillow company has spent an estimated $3.6 million on Facebook ads since January alone, ad-data company Pathmatics told Insider. The company relies predominantly on infomercials, starring Lindell himself, to drive sales. He told Insider’s Kate Taylor that he run ads on more than 5,000 channels and 500 radio stations that span the political spectrum and that the company reaches “everyone.” He told Taylor Facebook, Twitter, and YouTube are destroying businesses. He also has lambasted all three social-media sites in interviews after they deleted his posts that falsely claimed voting machines switched votes from Donald Trump…
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