Natural History Museum 13.8 bn years of history to life through AR – Campaign Middle East

Natural History Museum Abu Dhabi in collaboration with Snap Inc. brought to life 13.8 billion years of scientific discovery using augmented reality (AR). The experience transform the museum’s narrative into an immersive journey with prehistoric environments, ancient creatures, and monumental species. Using both mobile AR and Snap’s Spectacles, guests will be able to experience science in an innovative and interactive approach, shifting museum exploration from passive observation to active discovery. Each experience was designed to deepen learning, spark curiosity, and allow visitors to interact with natural history as though they were stepping directly into the past. A living Jurassic Jungle Using world-transformation technology, the museum’s iconic atrium is turned into a lush Jurassic environment. Visitors can walk among three ancient species: Camarasaurus, Barosaurus, and Tylosaurus, each brought to life at full scale with rich educational storytelling. The lens transforms the surrounding space with prehistoric foliage and dynamic lighting, creating an environment where multiple users can explore simultaneously. A permanent QR code in the museum will allow visitors to instantly unlock the experience through Snapchat’s camera. Using augmented reality during curated demos and tours, audience members can witness a full life-size Brachiosaurus emerging right in front of them, no screens or
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