NBA Forms Reddit Partnership to Host Player AMAs

Fans Media & Platforms Teams & Leagues NBA Forms Reddit Partnership to Host Player AMAs By Andrew Cohen April 27, 2021 The NBA has reached a new content and ad sales partnership on Reddit to share content and game highlights on the social media platform. Boston Celtics All-Star Jayson Tatum tipped off the partnership on Monday by hosting a Q&A discussion with fans on the league’s subreddit. Tatum’s Ask Me Anything discussion was sponsored by potato chip brand Ruffles. Los Angeles Lakers center Anthony Davis is also planned to host an AMA on Reddit later this season. The r/NBA subreddit has 3.9 million members.  The NFL formed a similar deal with Reddit in 2019. The NBA’s new deal, which also includes WNBA content posted to Reddit, comes almost two years after the NBA helped ban a former Reddit page that hosted pirated streams of NBA games.  Athletes Brands Investments & Partnerships Quarterback Trevor Lawrence, Tight End Sean Culkin Get Paid in Crypto By Zoe Strozewski April 27, 2021 Presumptive first overall NFL draft pick Trevor Lawrence and Kansas City Chiefs tight end Sean Culkin are the latest athletes to be paid in cryptocurrency. Culkin will convert his entire 2021 salary…
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