New film focuses on people behind reliability of US wheat

New Film Features the Dependable People Who Maintain U.S. Wheat Export ReliabilityARLINGTON, Va. — U.S. Wheat Associates has created a new film titled “Wholesome: The Journey of U.S. Wheat” that shows how the people in the export supply system maintain the wholesome, reliable character of U.S. wheat. USW premiered the film on  Jan. 12 on its Facebook page.“In our organization’s mission to promote U.S. wheat exports, our representatives focus on the consistently high quality of our supplies,” said USW Vice President of Communications Steve Mercer in a news release. “Through this film, the people at every step of the journey to export tell their own stories about how they thoughtfully produce new varieties, care for the land and the crop, and handle the wheat responsively to ensure it meets customer needs. This is an educational program that makes the stunning beauty of the land and the emotional attachment of these dependable people to the industry a key part of the story.”The 25-minute film was produced in cooperation with the USDA Foreign Agricultural Service and Federal Grain Inspection Service, state wheat commissions, local elevators and export elevators. It will be available to 13 overseas USW offices for use at seminars, courses…
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