New Required Feature: Snapchat Public Profiles | JumpFly Digital Marketing Blog

Starting in June 2022, all businesses on Snapchat must set up a free Public Profile to be eligible to run ads on the platform. Similar to how profile pages work in other social interfaces, your Snapchat Public Profile will act as a discoverable homepage for your brand. This homepage will publicly display all assets and content to the viewer, including AR Lenses, Public Stories, Saved Stories, and your native commerce store if it’s hosted on Shopify. Public Profiles will also only be available to users aged 18+ to abide by internet minor safety guidelines.  A Public Profile will also deliver you access to features such as public branded stories, in-app audience analytics and insights, story replies, permanent location functionality for AR lenses, and much more! Follow the five steps below to get started and become discoverable across Snapchat.  How to Setup Your Public Profile on Snapchat Step 1: Log in to Snapchat Ads Manager. Step 2: Click the “Manage Ads” dropdown in the top right corner, and select “Public Profiles”. {Note: Public Profiles can only be created by the account’s “Organization Admin.” Roles are found under the “Members” page.}  Step 3: If you already have a public Snapchat account created…
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