NewFronts 2021: IAB Announces Lineup of Presenting Companies for Virtual Marketing Event Series

The NewFronts are returning this spring with marketing pitches from more than 30 digital media companies — and, like last year’s event, the four-day series will be entirely online. The 2021 NewFronts will run May 3-6, 2021, with presentations to held from 12-4 p.m. ET each day. Interactive Advertising Bureau (IAB), the trade group that manages the NewFronts, announced the slate of companies scheduled to make their virtual presentations to ad buyers. However, absent from the NewFronts this year is Hulu, which was one of the founding members of the marketing series back in 2012. Instead, Disney — which now controls Hulu — is integrating the streamer into its May 18 upfront event. The 2021 lineup includes first-time NewFronts presenters A+E Networks, Amazon, Entercom, Estrella Media, Penske Media Corp. (parent company of Variety) and Vizio. The full list of NewFronts presenting companies is: A+E Networks, Amazon, BBC News, BuzzFeed, Condé Nast, Crackle Plus, Digitas, Ellen Digital, Entercom, Estrella Media, FuboTV, Meredith, Penske Media Corp., Roku, Samsung Ads, Snap, TikTok, Tubi, Twitter, Verizon Media, Vevo, Vice Media Group, Vizio and YouTube. NewFronts 2021 week also will feature research insights sessions from Channel Factory, GSTV, OpenAP, Oracle Advertising, Quantcast, Charter’s Spectrum Reach,…
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