NFL, Snapchat Unveil Augmented Reality Features for This Season – Yahoo! Sports

The NFL app will add an augmented reality camera powered by Snap this season, as AR tech becomes a larger part of sports fan experiences. The feature is part of a partnership with Snap, now in its seventh year, which is continuing to expand amid challenges at the company behind Snapchat.The NFL partnership also includes the introduction of an AR game inside the Snapchat app, putting virtual jerseys on phone holders before they compete in a 30-second field goal competition.More from Sportico.comSporticast: NFL Season Kicks Off as FOX Nears Super Bowl SelloutFox Inks GMC as NFL Pregame Show Title Sponsor, Replacing FordFox’s Super Bowl Ad Sell Cements Sports’ Lead in TV ProgrammingOver the partnership’s lifetime, Snap has evolved from focusing on drawing users to its app with major event highlights to adding more coverage of the sports fan experience and prioritizing tools that allowed users to express their fandom, rather than merely consuming content.“We always sort of joke, when we started doing this it was basically just covering games,” Snap head of sports partnerships Anmol Malhotra said, “and now it’s really gone so much further beyond.” Malhotra added that COVID-19 spurred league partners to find new ways to engage with…
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