Nike, Samsung, the NHS and more: Snapchat picks top campaigns of 2021

In a year that has been dominated by the effects of the pandemic, the challenges of climate change, major sporting events and the possibilities of tech to transform lives, it’s no surprise that Snapchat’s pick of its best campaigns includes several social conscience campaigns alongside big brands.Here’s Snapchat’s list of its favourite campaigns of 2021…1. Great Barrier Reef Foundation: The Great Reef Campaign – Australia In a bid to protect and restore the Great Barrier Reef, Snapchat joined forces with the Great Barrier Reef Foundation to launch a global call to action that raised awareness, drove action and helped the Foundation achieve its goal of planting a million corals during Australian summer time. The campaign harnessed the power of Snapchat’s camera, encouraging millions of users globally to share a first-of-its-kind environmental pledge in augmented reality (AR) via a unique water segmentation lens.  By swiping up on both lenses, Snapchatters could help plant a coral by filling in their details and joining the reef community. This helped take the Foundation one step closer to reaching its 2030 vision of planting 10 million heat-tolerant corals on the Great Barrier Reef.Anna Marsden, Great Barrier Reef Foundation managing director, said: “We know that everyone cares about our Great…
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