‘No-BS content’: Sling & Stone launches Linkedin services for execs – Mumbrella

CEOs wanting to communicate directly with stakeholders on Linkedin can now outsource the hard bit — strategy, storytelling and video production — to Sling & Stone and the agency’s recently recruited expert, Marty McCarthy. McCarthy is a former ABC journalist and producer, who was most recently the editor of Linkedin News Australia. Via Sling & Stone, McCarthy will now work with business execs to create and execute Linkedin thought leadership strategies and video content around big moments, including brand events and launches. Linkedin’s rise as a video platform for business comms has been well-documented. Read more: Linkedin ‘vibe shift’ behind key trend in reputation management McCarthy said he knows just how powerful the platform can be. “I’m stoked to join the Sling & Stone team and bring my expertise in traditional media, video production and social media into the mix. We’re both deeply rooted into the technology and startup world, and that’s exactly where I want to focus my energy,” he said. “I’ve seen firsthand how Linkedin can be a powerful place to turn influence into actual business deals. The key is showing up authentically and consistently. That’s exactly the kind of impactful, no-BS content I’m excited to partner with
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