Now Hear This: Clubhouse Debuts Background Music, Sound Reactions – Adweek

Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today. Social audio application Clubhouse released its first two new features in quite some time, introducing Background Music and Sound Reactions Thursday. Room moderators can choose between 14 royalty-free Background Music options in the Room Details menu, with more to be added, using it while waiting for people to join, between speakers or throughout the conversation to set the vibe. Clubhouse wrote in a blog post, “Whether you’re hosting a big event or just hanging out with some friends over dinner, no party or get-together is complete without a bit of music to set the mood. We already have hundreds of rooms hosted every day focused on live music, but for the rest of us who are less musically inclined, we’re making it easy to add more ambiance to your rooms with Background Music.” Clubhouse Clubhouse Sound Reactions, available to all speakers, let people express themselves with audio at times when words may not cut it, and it can be accessed by…
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