Paris Hilton's media company suspends ads on Musk's Twitter – Los Angeles Daily News

By Liam Reilly and Clare Duffy | CNN Paris Hilton’s entertainment company 11:11 Media has pulled an advertising campaign from Elon Musk’s X just one month after announcing an exclusive partnership with the platform, becoming the latest brand to halt ad spending on the site formerly known as Twitter over concerns about antisemitism and pro-Nazi content on the site. “11:11 Media made the decision to immediately pull the campaign from the platform,” Bruce Gersh, 11:11 Media’s president and chief operating officer, told CNN on Tuesday. The decision by Hilton’s company to pull its advertising is a blow to X and the platform’s chief executive, Linda Yaccarino, who announced a major promotional partnership with Hilton just last month. The deal, which was touted by Yaccarino as a long-term, “official partnership” between Hilton, 11:11 Media, and X, aimed to create “a launchpad for new initiatives in video and live video, live commerce, Spaces, and so much more.” The deal also established a revenue-sharing agreement between the parties. Yaccarino, a former NBCUniversal advertising chief who has been tasked with wooing wary advertisers back to X despite Musk’s tumultuous leadership, declared Hilton the “queen of pop culture” and described the partnership as “a new era” that would reside exclusively on X. A spokesperson for Hilton declined to comment on whether the suspension of 11:11’s ad campaign also
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