Patreon adds a long-awaited native video feature – TechCrunch

Patreon creators can now upload videos directly to the platform. After hyping it up for a full year, Patreon Video will roll out to eligible creators on Patreon’s Pro and Premium plans. “We’re just so excited to see what creators do with this,” Patreon CPO Julian Gutman told TechCrunch. “I think it’s going to free them up to kind of go back to producing the type of content that they want to produce, not what the algorithm wants.” This offering helps creators ofter more incentives for their fans to turn into paying subscribers. Image Credits: Patreon Previously, creators would share exclusive video content with their paid subscribers through unlisted Vimeo or YouTube links, which can easily be leaked and reach an unintended audience. But Patreon Video will give creators more control over their content while also creating a more seamless user experience for fans. The product has a built-in promotional tool, allowing creators to choose a portion of the video to make public as a preview — if viewers want to see the rest, they’ll have to subscribe. “We know that the way creators prefer to share their Patreon is to share some value to their fans, not just say,…
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