Payments on WhatsApp rolls out 'Scam Se Bacho' campaign in India

Conceptualised by BBDO India, the music video captures an array of everyday situations that warn users of scams To create awareness and educate users on making safer online payments, WhatsApp has launched a user-safety campaign titled ‘Scam Se Bacho.’ The ‘Scam Se Bacho’ music video is a parody rendition of the popular evergreen song, ‘Dekh Ke Chalo’, and delivers the socially relevant message of user safety. Conceptualised by BBDO India, the music video captures an array of everyday situations that warn users of scams such as falling prey to fake lottery schemes, disclosing your UPI PIN on a call to a fake customer care executive, or sending money to a scamster posing to be a friend without verifying their identity.  While UPI continues to remain one of the safest, convenient and interoperable modes of making payments, India’s growing acceptance of online payments has also seen an increase in digital payment frauds, Manesh Mahatme, director – payments, WhatsApp India, said. “User safety is at the core of everything we do at WhatsApp and through this exciting and captivating music video, we want to educate and empower our users with all the information they need to safeguard themselves against any frauds while making…
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