People Now Spend More Time On TikTok Than YouTube, Facebook, Netflix (Report)

Americans now spend more time on TikTok than YouTube. At least, according to analytics firm App Annie’s latest State of Mobile report, which tracks trends in consumer behavior on a wide range of mobile apps from 2019 to 2021. The report found that in the U.S., people who use Android phones now spend an average of 24.5 hours in TikTok per month, compared to 22 hours per month in YouTube. Two and a half hours may be a slim difference, but judging by App Annie’s data, that gap will widen: In December 2019, the beginning of the firm’s management period, Americans were spending just 16 hours per month on TikTok versus around 21.5 in YouTube–meaning TikTok’s user engagement has grown significantly, while YouTube’s has grown very little. TikTok also leads YouTube in the U.K., where users spend around 26 hours per month on TikTok and around 16 per month on YouTube. However, it’s not ahead in all countries. In South Korea, users spend more than double the amount of time on YouTube (around 40 hours per month) as they do on TikTok (17 hours/month). from App Annie Overall, App Annie found that during its measurement period, TikTok’s average monthly time…
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