Peter Sinclair, CEO and Founder of Artist Financing Platform beatBread, Dies at 50

“Peter was a passionate and dedicated leader, whose unshakable belief in the importance of artist independence has helped inspire every decision we’ve made,” said co-founder John Haller. Peter Sinclair, beatBread CEO Courtesy Photo beatBread, the indie music finance platform, has announced the passing of its co-founder and CEO, Peter Sinclair, who died on Aug. 23 in Los Angeles after a brief illness. He was 50. Sinclair was a respected leader in both the music and fintech industries, with a career that included roles at ScoreBig, Green Dot and McKinsey. Prior to launching beatBread in 2020, he was the longtime senior vp of consumer and e-commerce at Universal Music Group. Related In a statement, a beatBread representative expressed grief at Sinclair’s sudden passing, saying the entire community is “mourning the loss of a remarkable leader and friend, and we remain steadfast in carrying forward the mission that Peter built.” Trending on Billboard John Haller, who co-founded the company with Sinclair, commented, “Everyone at beatBread is shattered by this news. Peter was a passionate and dedicated leader, whose unshakable belief in the importance of artist independence has helped inspire every decision we’ve made. We mourn him deeply, and we’re as committed as
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