Posts with Links Boost Engagement by 13% [new LinkedIn Study Reveals]

Key takeaways Links Matter: Posts with links on LinkedIn deliver 13.57% more interactions and 4.90% more views. Don’t avoid them; use them strategically. Carousels Lead in Engagement: Carousels (document posts) have the highest engagement rate (45.85%) and should be prioritized for storytelling. Video Content Growth: Video posts saw a 53% increase in volume and 87% more engagement, signaling the platform’s push for video content. Polls Have Huge Potential: While rarely used, polls deliver 206.33% more reach than average posts, presenting a great opportunity for visibility. Actionable Advice: Marketers should incorporate more links, diversify content formats with video and carousels, and experiment with polls to optimize LinkedIn engagement. A recent LinkedIn study from Metricool has shaken up long-held assumptions about the platform’s post-performance strategies. For years, social media experts have warned that including links in LinkedIn posts could limit reach . However, the new findings show just the opposite: posts that contain links generate 13.57% more interactions and 4.90% more views than posts without them. This significant discovery challenges conventional wisdom and presents a golden opportunity for marketers to rethink their LinkedIn content strategies. Key Findings from the LinkedIn Study Links in Posts Drive More Engagement The study analyzed over 577,000
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