Pro Tips: LinkedIn Outlines the Benefits of Sales Navigator, and How Salespeople Can …

LinkedIn usage is soaring, with the platform seeing ‘record levels of engagement’ for the last five quarters, and as economic activity begins to ramp up once again, in the gradual recovery from the pandemic, those usage rates are only going to increase, as professionals seek new opportunities, and brands look to connect with new talent to cater to demand. But LinkedIn can also be a powerful platform for selling too, with many key decision-makers highly active in the app. If you’re a B2B business, in particular, LinkedIn offers strong potential in this respect – but it can also pose challenges in approaching users the right way, and pitching your products and services to the right people in the app. LinkedIn offers solutions like its Sales Navigator platform to assist with this, but it does cost money, and it can be difficult to know whether it’s worth the investment for your business, and what sort of value salespeople can glean from the platform in this respect. So how should salespeople be using LinkedIn, and should you be signing up to a Sales Navigator subscription to optimize your approach? We recently put these questions to Mitali Pattnaik, the Director of Product Management…
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