P&G Tested China's IDFA Workaround; Twitter Was In Talks To Acquire Clubhouse For $4B

by AdExchanger // Friday, April 9th, 2021 – 12:03 am Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Raising CAID  Procter & Gamble took part in early tests by Chinese trade groups and tech companies to bypass Apple’s upcoming privacy changes, according to The Wall Street Journal. P&G experimented with the so-called CAID (China Advertising ID), which uses unique device attributes to identify users (i.e. fingerprinting), as a possible workaround to the expected loss of iPhone audience data later this month. A P&G spokesperson told WSJ that it aims to “deliver useful content consumers want in a way that prioritizes data privacy, transparency and consent. That means partnering with platforms and publishers – both directly and through our advertising associations across the globe.” More. Twitter Talks Clubhouse is eyeing a funding round that would value it at $4 billion, Bloomberg reported earlier this week, and the outlet has subsequently learned that Twitter was in talks to acquire the popular audio app. Twitter and Clubhouse were in talks recently about Twitter taking over the much buzzed about app for roughly the same valuation, though discussions are no longer ongoing. After the talks with Twitter failed to proceed, Clubhouse…
Read More