Publicis Groupe's Men of Color Alliance and Snapchat launch multicultural student education …

Publicis Groupe’s Men of Color Alliance (MOCA) and Snapchat have teamed up on a custom education program for multicultural students looking to get into marketing.  The group hosted its first MOCA U: Snapchat Academy last Thursday, which taught multicultural students how platforms, agencies and clients work together to create campaigns.  Held virtually on event platform Hopin, the program was available to alumni of Publicis Groupe’s Multicultural Talent Pipeline, a learning and development program for students and recent college graduates across the country that has been around  for 11 years.  Publicis expanded the participant pool by inviting the 4A’s, low-income first-gen college grad program COOP, and nonprofit the T. Howard Foundation, which works to improve diverse representation in media and entertainment, to nominate talent. During the event, Snap and Publicis Groupe held workshops ranging from the creative to the technical elements of agency and platform collaborations, including creative strategy, art design, media, content, advertising, engineering and ad products.  Students tuned into keynote speeches and panel discussions and visited virtual booths. They also attended breakout sessions where they worked on mock projects to create ads for different platforms, including Snapchat.  College juniors and seniors who participated in the event became eligible for Snap’s internship program, which pairs global…
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