Publishers Have A Window Of Opportunity To Change Google And Facebook

by AdExchanger // Tuesday, January 26th, 2021 – 12:33 am “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Shaughnessy, COO at Kargo. As we come out of the fog of 2020, we must remember the five incredibly important investigations happening right now that affect the way content is discovered, consumed and paid for. First, a striking US lawsuit from the Federal Trade Commission alleges that Facebook is a monopoly and demands its break up. Second, ten states are suing Google for anti-competitive behavior, including its “monopolistic” dominance in advertising marketplaces. The industry has long called for such regulatory efforts, but let’s not sit back and hope they turn out in favor of the independent publishers. We need to keep our voices loud to remind lawmakers of the importance of justice for our industry. The other side of the world shows what can happen when publishers lose their voice during these processes. In Australia, Google and Facebook are getting a valuable concession in the form of legislation focused on how the two giants pay publishers for content.  » Read More