Reeling In Customers On Instagram: What This New Feature Means For Your Business

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. getty Social media is where the consumers are. Facebook, Instagram and TikTok have taken the place of radio, television and newspaper ads. The full-page ad in yesterday’s top magazine has transformed into posts on various social media platforms. This is the digital age, and companies are scrambling to create relevant content that will drive traffic and convert these consumers into clients. Just as social media has forever changed the way we market, social media marketing has, in turn, changed social media. The new Instagram Reel features are the direct result of companies using the platform for advertising purposes, as Instagram seeks to not only keep the engagement and interest of current users but to compel companies to continue using Instagram marketing to reach consumers. Instagram Reels In July, Instagram introduced the ability to schedule and auto-publish Instagram Reels directly in Buffer. For those who are regularly advertising their brand on Instagram, this crucial feature can be a game changer for your marketing efforts. Here’s how: 1. They are actively being promoted. Last year, Director Adam Mosseri stated that…
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