May 23, 2026, 9:01 a.m. ET For online users who remember logging on to the family desktop after school, or for those who were lucky, an early-age iPhone, the phrase “justgirlythings” may ring a bell. A popular Tumblr account in the early aughts, justgirlythings served as a platform for young girls to find just that – “girly” experiences they could relate to. The account had a stronghold on teen girls’ algorithms − long before the influencer economy we know today. For the first time, 29-year-old Becky Campos, the creator of justgirlythings, is peeling back her mask, shedding light on how she created the beloved platform and what it means to her now. “I look back now and I’m like, ‘Oh yeah, that was cringey and I would never post that,’ but I feel like at the time it was nice because we just got a community of a bunch of girls or people that I feel like related to the things we were all going through at the time,” Campos told USA TODAY. “That felt really cool to me.” Fifteen years since its creation, many justgirlythings followers didn’t know what Campos looked like, until recently, when she shared a video
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