PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing. Amazon’s newly updated AI voice assistant Alexa+ officially started rolling out to select customers roughly six weeks ago—but real-world users are still proving mysteriously hard to find. In a report earlier this week, Reuters claimed it searched “dozens” of news sites, as well as social media platforms like YouTube, TikTok, X, Bluesky, Instagram, Facebook, and Twitch, but was unable to find any verifiable Alexa+ users. Reuters did find two users on Reddit who claimed they had used the updated tool, but these users weren’t able to provide any hard evidence they had really accessed the tool or verify their identities. Amazon has promised the newly revamped Alexa will provide a much more humanlike conversational flow, claiming this is the end of “Alexa voice” at April’s product reveal. The tech giant has also promised numerous ambitious-sounding “agentic AI” features ahead of the voice assistant’s launch. According to Amazon, Alexa+ will eventually introduce agentic capabilities “which will enable Alexa to navigate the internet in a self-directed way to complete tasks on your behalf, behind the scenes.” For example, arranging to have
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