Report: Snapchat Subscription Service Sees Best Month Ever – PYMNTS.com

By PYMNTS  |  December 10, 2023 Snapchat’s premium subscription service has reportedly just enjoyed its best month ever. The social media platform’s Snapchat+ offering recorded more than $20 million in revenue in November for the first time, TechCrunch reported Friday (Dec. 8), citing data app intelligence provider Apptopia.  Subscription revenue rose by double digits in almost every place Snapchat+ has gone live, the report adds. As TechCrunch noted, this milestone places Snapchat+ well ahead of X’s Premium service, which last month recorded $6.2 million in in-app revenue. Snapchat had announced in September that Snapchat+ had more than 5 million subscribers, up from 3 million five months earlier. The Apptopia data shows that the subscription plan took in more than $31 million in consumer spending before app store commissions, and was up 23.4% month over month. Last month saw reports that Snapchat was testing ad-free subscriptions to drive recurring revenues, becoming the latest social media company to take that path. The new ad-free tier, being tested in Australia and Norway, costs three times the amount of the standard Snapchat+ subscription. As PYMNTS noted at the time, the move is part of Snapchat’s broader push to try out new subscription options, as users recently spotted code
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