Revitalization Partners Sues Google and YouTube for Patent Infringement – Yahoo Finance

Receiver Takes Landmark Legal Action Over Companies Unauthorized Use of Technologies Used in Re-Targeting Consumers with Online AdsSEATTLE, December 07, 2021–(BUSINESS WIRE)–Reaching a pivotal milestone in its four-year journey as court-appointed receiver for pioneering digital data and advertising company AudienceScience Inc., Seattle-based Revitalization Partners has filed suit against Google LLC and YouTube LLC for infringing on a trio of patents held by the receivership and the former company’s estate.Revitalization Partners, on behalf of AudienceScience, alleges that both Google and YouTube infringe upon the inventions of AudienceScience by selecting and designating which advertising messages are included when a user requests a web page. The intellectual property litigation is believed to be the first ever initiated by a state receiver. Revitalization Partners initially discovered the patents after AudienceScience ceased day-to-day operations in 2017.AudienceScience invented and patented many of the foundational technologies used across the digital advertising industry today. Among its innovations: the industry’s first behavioral targeting product, enabling publishers throughout the world to serve more relevant advertising based on both user history and page context. This innovation began the empowerment of advertisers to buy highly targeted digital media.Revitalization Partners co-founder and principal Al Davis said his firm discovered some 32 AudienceScience patents…
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