Salespeople: Mind Your Manners — And Maybe Use LinkedIn

by Cory Treffiletti , Featured Contributor, 3 hours ago Over the years, I’ve routinely returned to a topic that always sparks interest.  Sometimes that interest gets some readers mad at me, while other times it gets me some happy emails and comments in the section below. The topic is, of course, salespeople and the tactics they use to reach out and garner my attention. In the “olden” days, hearkening back to the mid-2000s and a pre-pandemic world, I would comment on the way some sales folks would “talk first, think second, listen third.” That rubbed some people the wrong way, and rightfully so.  There are many excellent salespeople in the digital media industry.  Those strategic stars were being brought down by a large mass of lazy sales teams who played the numbers game, focusing on the number of calls they could make and trying to get someone to respond in hopes of hooking a deal. Coming out of the depths of the pandemic, I see this tactic still employed far too often. On any given day, I receive between 16-20 unsolicited emails and calls.  Many get caught in the spam filter by my company, while some actually make their way through. advertisementadvertisementThey’re almost all of…
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