salvia palth's melanchole at 10: How Tumblr's Bedroom Pop Titan Still Endures

To call Tumblr a relic of the past will resonate with many, even if it’s not quite true. Tumblr is a relic of my past and the pasts of many of my friends; it served as a testing ground for media-hungry youth trying to find something “different.” For many of us, that’s what we found. But, looking back, the microblogging platform also helped cement the zeitgeist with every Marvel GIF montage. Changes in ownership, content moderation and platform experience inspired what some would call a “mass exodus” to Twitter. While today I’m absent from the platform, from what I can tell, Tumblr is still vibrantand maybe—with Twitter worsening under new leadership—the platform will see some renewed engagement. With more options for sharing media, less drama associated with its ownership, and no need to send invite codes, Tumblr could be the preferable platform for sharing new art once again. For Daniel Johann Lines, the New Zealand-based creator behind the quietly famous project salvia palth, the Tumblr of ten years ago was an ideal platform for sharing new music. “People listened to something new in good faith,” he says. Unlike other social platforms, Tumblr let users like Lines upload high-quality audio files
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