Search In The Metaverse: Why Brands Should Optimize For Visual Search

Visual search getty For over a decade, Google search has been the first place we go whenever we need to find information on virtually anything. It’s used countless times a day on our computers, our smartphones, in our cars and even in our homes. Whether it’s to make a dinner reservation or to look up flight information, saying “Hey Google” or “Alexa” has become second nature. Most recently, our interactions with Google have typically revolved around screens and voice, but if you ask experts what the next advancement for interaction is heading, they’ll say it’s visual. Being able to make buying decisions instantly and simply, it’s not surprising that Google, Amazon and other tech companies are making a massive effort to make their services accessible via your camera. The human brain processes visuals 60,000 faster than text and 90 percent of the information transmitted to the brain is visual, it only makes sense visual search will resonate with consumers. Leveraging AR navigation on our mobile phones has become increasingly popular, so much that Google Lens has trained its system so you can scan your environment and it will instantly use its visual search capabilities to identify virtually anything. For instance,…
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