Seven LinkedIn hacks for charities

LinkedIn can be a highly effective way for charities to communicate with stakeholders, supporters, and partners. This is largely because of its professional audience. They are keen to explore partnership opportunities, corporate volunteering, and how charities and other sectors can support each other. As of 2020, LinkedIn had recorded 690 million users, across 150 countries. Research by LinkedIn has found that almost all UK business-to-business marketers use the social media platform and well over half describe it as “highly effective”. Among charities to see the benefit on is UK Youth, which became LinkedIn’s charity partner in 2019, aiming to help young people with their career prospects. Here we look at seven hacks for charities using LinkedIn. Always think visual Think of LinkedIn as a shop front for your charity by making sure your profile page imagery is eye-catching. This involves a circular profile image as well as a cover photo. It would be beneficial to use simple branding for the profile picture, whereas the cover photo for charities can be more imaginative. This helps to focus on simple messaging, such as the slogan for a latest campaign or fundraiser. Including a service user can add authenticity. But be aware of…
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