Seven Ways to More Effectively Use Your Downtime to Build Your Brand – JD Supra

The long Thanksgiving weekend is a great time to focus your brand and business. Of course, take time to be with your family, but when you need a break from them (and all the turkey and pumpkin pie you’re consuming), take some time to actually do things that will support your brand for the rest of the year and into the new year because why not start now thinking ahead? I don’t necessarily believe in resolutions. I think you should be improving yourself all throughout the year. And I don’t like to feel bad about the fact that I may have fallen off the resolution wagon. Here are some things you can do to enhance your brand when you have a little extra time. Focus on your LinkedIn profile. Make sure your cover image and your headline are customized and updated and reflect what you do and for whom you do it. Make it as easy as possible for people to find you by putting your contact information (include your phone number and email) front and center on your cover image. Don’t use a generic skyline image or one of LinkedIn’s templates – this is an opportunity to customize this
Read More