Short-form hub led by Twitch vets reaches two million visitors with themed gaming communities

Can video game communities form the basis of a successful short-form video app? The leadership team at FreshCut is betting big on that proposition. Just months after pivoting to its current model, FreshCut has reached over two million visitors while pulling in a community of 130,000 content creators. FreshCut’s founders are a trio of Twitch alums who are bringing more than three decades of experience to their new gig. FreshCut CEO James Kuk headed Twitch’s Business Development and Strategic Partnerships, Chief Product Officer Ben Stueck also worked in Business Development at the Amazon-owned platform, and Chief Content Officer Ernie Le spent five years as Twitch’s Director of Game Publisher and Developer Partnerships. At Twitch, the FreshCut founders built gaming industry connections that are now informing their startup’s strategy. The platform is organized into subcategories based around specific franchises, such as Roblox and Super Smash Bros. Within those communities, viewers can discover and interact with creators who play the same games they do.Subscribe to get the latest creator newsSubscribe That granular structure may sound like Reddit, but FreshCut also resembles Twitch thanks to its “laser focus on gaming content,” according to Kuk. “The cornerstone of any game is having a strong community to support
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