Snap Attracts 3 Million Paying Users to AI-Enhanced Service – TIME

Snap Inc. has attracted more than 3 million users to its Snapchat+ subscription service, a $3.99-a-month offering that provided early access to features like its new artificial intelligence chatbot. The growth has exceeded the company’s expectations and includes the addition of about a million paying users in the past 11 weeks, Snap said Wednesday at its annual partner summit, held in its hometown of Santa Monica, California. The service launched last year but got a boost in February when the company added exclusive access to a chatbot, called My AI, that’s powered by OpenAI’s GPT technology. Read More: The A to Z of Artificial Intelligence “We never expected that we could grow to 3 million subscribers,” Snap Chief Executive Officer Evan Spiegel said in an interview. “What we essentially see is that when we release new features, that gets more people excited about signing up or trying Snapchat+. We definitely saw some nice momentum with My AI.” Snap will soon be opening the My AI features to all users — not just subscribers, the company said Wednesday. Spiegel said at the event that his “medium-term goal” is for Snapchat+ to reach 10 million users. The progress so far suggests Snap
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