Snap brings more ads to Snapchat: All you need to know – Gadgets Now

Snap has announced that it is introducing new ad formats within Snapchat, bringing ads to AI-powered chatbot, My AI and Spotlight, its TikTok competitor.After testing it last year, Snap is now set to launch ads on a global scale in Spotlight, potentially providing a significant uplift to its advertising business, which has recently experienced a few setbacks.Spotlight says that over 350 million monthly users create popular short-form videos and are rewarded for their content.The introduction of ads on Spotlight could lead to opportunities for creators, particularly in terms of revenue-sharing agreements. While Snap has not yet revealed any plans in this regard, the company has already extended revenue-sharing programs for other ads, so it can introduce the same for Spotlight in the future.Snapchat is also introducing ads to My AI, the chatbot it recently made available to all users. The company says that the chatbot has seen a high engagement, even more than what the app registers for friend-to-friend chats.The ads for My AI are said to be an experiment. Read AlsoWithin MyAI, users will see sponsored links directly in conversations. The company says the aim is to ensure that the ads are relevant to the discussion at hand. For
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