Snap drops development of its Pixy drone camera – Silicon Republic

First launched in April, pocket-sized selfie drone Pixy will not be getting new models. But the current one is still available to buy. Less than four months after its launch, the Pixy drone camera developed by Snapchat parent company Snap is being shelved amid the economic downturn, according to The Wall Street Journal. CEO Evan Spiegel reportedly told staff in a recent meeting that the pocket-sized free flying device will no longer be developed as part of a broader move to reprioritise the company’s resources. It comes after Snap posted its weakest-ever quarter in terms of sales growth last month. The company is also reportedly eyeing layoffs. The ad market has been challenging for tech companies such as Snap in the current economic environment. Platforms had also been impacted by Apple’s changes to its privacy settings on iOS devices, which allow users to prevent apps from collecting their data for targeted advertising. Pixy was launched in late April as Snap’s attempt to focus more on the hardware side of its business. The drone can fit in the palm of your hand and, with the tap of a button, can float, orbit or follow you as you walk or run. When…
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