Snap has been issued with a preliminary enforcement notice by the U.K. Information Commissioner’s Office (ICO) over potential failure to properly assess the privacy risks posed by its generative artificial intelligence (AI) chatbot, My AI. The ICO’s investigation provisionally found that Snap, the parent company of popular social media platform Snapchat, failed to adequately identify and assess the risks to My AI users in the U.K., including children aged 13 to 17, the ICO said in a Friday (Oct. 6) press release. Reached by PYMNTS, a Snap spokesperson said in a statement that the company is closely reviewing the ICO’s provisional decision. “Like the ICO we are committed to protecting the privacy of our users,” the statement said. “In line with our standard approach to product development, My AI went through a robust legal and privacy review process before being made publicly available. We will continue to work constructively with the ICO to ensure they’re comfortable with our risk assessment procedures.” According to the ICO’s press release, if a final enforcement notice is adopted, Snap may be required to stop processing data in connection with My AI, which would mean suspending the My AI product for U.K. users until an adequate risk assessment is conducted. Snap
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