Snap hits 100 million monthly users in India, announces AR partnerships with Flipkart … – Firstpost

FP TrendingOct 29, 2021 11:41:37 ISTSnap Inc., which houses the social media app Snapchat, reached 100 million monthly users in India, as announced in the second edition of the ‘Snap in India’ event hosted on 27 October. While celebrating the achievement, Snap also announced strategic brand partnerships with a host of companies, including Flipkart and Zomato. Snap CEO and co-founder Evan Spiegel said the company will continue to anchor “efforts around celebrating local culture and talent,” apart from providing resources and empowerment to the community of Indian creators. Snap will partner with Flipkart to develop ‘innovative AR experiences’ for online shopping. This will be the first e-commerce partnership for Snap in the country, with the company’s Camera Kit being an integral part of the “Camera Storefront” of Flipkart. The co-founder and Chief Technology Officer of Snap,  Bobby Murphy, said AR is at the “core of Snapchat’s offerings in India”, adding that the company aims to partner with more local creators in the country to increase the number of “incredible experiences available to Snapchatters”. The company is also partnering with Zomato to launch the first Snap Map in the country, which will allow users to order food from their personal map…
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