Snap Is Doing What Twitter Can't – Gizmodo

Image: ThomasDeco (Shutterstock)As Elon Musk threatens to charge all users with a monthly subscription to access Twitter, Snap is seeing a userbase more willing to pay to use the perks of its platform. Snap’s membership service Snapchat+ has reached a whopping 5 million users, which is officially halfway to its goal of 10 million.Did Elon Musk Regret Buying Twitter? | Walter Isaacson InterviewBloomberg reports that Snapchat+ is a new strategy for the photo-sharing app to increase profits, and it appears to be working. The 5 million user figure is a big leap from Snap’s announcement that it secured 3 million paying users back in April. Snapchat+ costs users around $4 a month and offers cheeky perks like a unique app icon and in-app customizations as well as account metrics and tools like the ability to boost posts and check how frequently people watch your stories. “We’ve seen with Snapchat+ that people are willing to pay,” Snap VP of product Jack Brody said, as quoted by Bloomberg. “They’re excited to receive early access to experimental, exclusive features, and the more that we bring to the table, the more likely that is to be true.”Snap launched the premium service in June 2022 with
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