Snap Launches New AR Guide to Administering CPR for World Restart a Heart Day

Snapchat continues to expand the potential and practical value of AR, this time via a collaboration with The International Federation of the Red Cross and Red Crescent Societies on a new AR CPR overview, which will help guide people through key lessons in life-saving CPR techniques. As you can see in this example, the new AR experience provides an overview of how to administer CPR, along with quiz elements and other details to help educate people on the process. As explained by Snap: “This new educational AR experience will let you learn about CPR and takes you through a true-to-life example where you can walk around the people performing the techniques and answer quizzes to test your knowledge. You can even participate in interactive games to understand the rhythm of how to perform chest compressions.” The initiative is being launched to mark World Restart a Heart Day (10/16), which aims to raise awareness and education of CPR and Automatic External Defibrillators (AEDs) in the community. According to research 7 out of 10 cardiac arrests happen in front of bystanders, yet fewer than 20% of people end up providing what could potentially be life-saving first aid.  This new AR experience looks…
Read More