Snap launches 'Open Your Snapchat' in UAE, Saudi Arabia – Digital Boom

Snap Inc. recently kicked off its new B2B global marketing campaign, ‘Open Your Snapchat’, in Saudi Arabia and the UAE, showcasing the exceptional results and reach that businesses can achieve through the Snap Camera. The campaign showcases how brand partners across different verticals in the region are leveraging the full power of augmented reality (AR). On the campaign landing page, visitors can try out sponsored Lens from 16 brand partners, including regional activations done by adidas, Ounass, Nestle, stc, and StarzPlay. Here are a few of the highlights from the local Lens activations, delivering real business results powered by augmented reality: adidas adidas collaborated with Snapchat to help raise awareness of its new regional flagship location, and to get Snapchatters to talk about the brand and its new location. The partnership aimed to provide customers with a unique and engaging augmented reality experience, highlighting what they can expect when they visit the store. Consequently, a Portal Lens was developed, inviting Snapchatters to step foot right into the action, encouraging them to head to the store to experience it all in real life. The Portal Lens achieved 3.4 million impressions. Ounass To encourage customers across the Kingdom of Saudi Arabia to explore its beauty and…
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