Snap, Magna Media Trials Study Role of AR Ads in Consumer Purchase Journey – Adweek

Join the Adweek live virtual summit Elevate: AI on July 12 to explore the cutting-edge trends, tools and platforms becoming the norm in ad campaigns. Sign up with code: ADWEEKAI50 for 50% off. Snap Inc. teamed up with the Magna Media Trials proprietary research offering from Magna on The Augmented Reality Playbook: Understanding the Role of AR in the Purchase Journey, a new study aimed at uncovering the true capabilities of augmented reality ads, such as Snapchat lenses, and understanding their role in the consumer purchase journey. Enjoying your content. You Have 1 Free Article Left. Register to continue reading!
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