Snap opens an AR holiday market for Black Friday | Advertising | Campaign Asia

Starting on Black Friday (November 26), US Snapchat users were able to access an AR holiday market through the app, featuring immersive experiences from six brands.  Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart will have custom AR spaces on the app where people can browse products and snag holiday deals. Users can access the lenses through each participating brand’s public profile on Snapchat, in addition to the lens carousel on their home camera screen.  Coca-Cola’s AR room will virtually recreate a visit to Santa at the mall, where users can take a photo with Santa and experience AR surprises. Users can explore Hollister’s winter collection in a custom virtual retail space that links back to a microsite where they can make purchases. Prime Video will have a virtual trailer room where people can watch clips from Thursday Night Football, as well as trailers for Amazon Originals including The Wheel of Time, Fairfax, Tampa Baes, and I Know What You Did Last Summer to watch the latest trailers. Users can also subscribe to Prime Video directly within the AR experience. Under Armour’s ice-covered AR stadium lets users purchase activewear for the winter sports season. And Verizon will create an AR treasure hunt for holiday deals; consumers…
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