Snap Partners with Cameo to Release Originals Series and New Ad Format | Tech Times

Snapchat’s parent company Snap Inc has announced on their NewFronts presentation that they have partnered with video messaging app Cameo to release more Snap Originals Series and a new ad format to boost the viewership of content partners. (Photo : Justin Sullivan/Getty Images)SAN ANSELMO, CALIFORNIA – FEBRUARY 03: In this photo illustration, the Snapchat logo is displayed on a computer screen on February 03, 2022 in San Anselmo, California. The Snap-Cameo advertisement partnership, which is built by Cameo for Business, enables video advertisers on Snapchat the chance to collaborate with more than 45,000 personalities on Cameo, such as their actors, influencers, athletes, musicians, and reality stars. Through this collaboration, users will be able to create custom short-form video ads. It also has the potential to offer top creators to generate money by connecting with new advertiser partnerships through Snapchat, after it released its Creator Marketplace last year. Snap’s Vice President of Sales told AdWeek that when Cameo released the Cameo for Business, it became a good opportunity for them to test and learn together. “The creative that comes out of our partnership looks like Snaps-that’s the win here, it stops the scroll. Celebs and talent talk to our audience in a…
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