Snap unveils AI-powered advertiser solutions, Sponsored Snap updates | Marketing Dive

Dive Brief:  Snap announced new tools for advertisers, including updates to its Sponsored Snaps product and a suite of artificial intelligence-powered solutions, during its presentation at the Interactive Advertising Bureau’s NewFronts on Wednesday.  New Sponsored Snaps features include First Snap, a single-day takeover offering that delivers a Snap to consumers’ Chat feeds that can then open to a full-screen video and be followed by a call to action. Snap also added Web and App Auction Ads and Sponsored Snaps from Creators.  Additionally, a new AI-supported Smart Campaign Solutions includes Smart Bidding and Smart Budget tools. Snap also unveiled a “Say it in a Snap” campaign highlighting its focus on authentic moments.  Dive Insight:  Snap’s presentation at the IAB NewFronts, an annual showcase pitching marketers for bigger spending commitments, focused on how the platform has rebuilt its advertising suite to be more centered on performance while also opening new ways to reach users through popular features like Chat that were previously not available to brands. For the past year, the Snapchat owner has rolled out features including Sponsored Snaps , a  brand safety and suitability suite and an expanded agency partner program . The strategy has appeared to pay off: Snapchat
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