Snapchat Acquires Saturn to Boost Gen Z Engagement with Social Scheduling

Snap Inc. has acquired Saturn, a social calendar app widely used by high school and college students in the U.S., to enhance its appeal among Gen Z. Saturn, which enables students to coordinate schedules for classes, sports, and other activities in real time, is currently used in around 80% of U.S. high schools. As part of the acquisition, nearly all of Saturn’s 30-member team will join Snap, although the app will continue to operate independently for now. Founded in 2018, Saturn previously raised around $44 million from notable investors such as General Catalyst, Insight Partners, and Bezos Expeditions. Snap plans to integrate Saturn’s scheduling features into its own platform in innovative ways, aligning with its broader strategy to promote real-world interactions among young users beyond just messaging and augmented reality. Disclaimer We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not
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