Snapchat and Expo 2020 Dubai invite visitors to explore the power of connections across … – ZAWYA

Dubai, UAE: Visitors to Expo 2020 Dubai are being invited to explore a new series of physical and digital experiences that celebrate Dubai’s unique role in connecting the world and the UAE’s status as a global cultural hub. Developed in partnership with Snap Inc. and located at Al Forsan Park, the ‘Connections’ augmented reality (AR) experience is running from today until the end of Expo 2020 Dubai on March 31. The activation brings to life the Expo theme of ‘Connecting Minds, Creating the Future’ as a cross-cultural collaboration between French artist Cyril Lancelin and Emirati artist and Snap Star Ahmad Ali. The experience is anchored in a one-of-a-kind physical art installation designed by Lancelin, against which Ali has leveraged Snap’s world-leading AR technology to overlay interactive experiences for Expo visitors.Inspired by Arabic geometry and patterns, Lancelin’s artwork is formed from a variety of shapes giving life to an immersive ‘cube’, with the cube’s labyrinthine structure creating a unique space for exploration and contemplation. Using the Snap Camera inside the cube, visitors can unlock AR experiences designed by Ali and inspired by his Emirati heritage.Visitors can also virtually explore some of the visionary quotes by UAE leaders over the last 50 years,…
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