Snapchat and Red Cross partner for World Restart a Heart Day – Mediaweek

The new Lens is launching ahead of World Restart a Heart Day on Sunday 16 October Snapchat has partnered with the Australian Red Cross and the International Federation of the Red Cross and Red Crescent to launch a new augmented reality (AR) experience that demonstrates the basic steps of Cardiopulmonary Resuscitation (CPR).The launch of the AR lens teaches people around the globe how to do CPR ahead of World Restart a Heart Day.The new Lens uses Snap’s leading AR technology to go beyond reading about the techniques and showing them in a true-to-life example how to perform the procedures, which can be lifesaving. Snapchat noted data from the International Liaison Committee on Resuscitation that found that seven out of ten cardiac arrests happen in front of bystanders. However, fewer than 20% of people end up providing first aid.The platform said that the new educational AR experience would allow users to learn about CPR and takes them through a true-to-life example where they can walk around the people performing the techniques and answer quizzes to test your knowledge.Snapchat users can even participate in interactive games to understand the rhythm of how to perform chest compressions.The new Lens is launching ahead of World…
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