Snapchat and RWS Global Team Up on In-Stadium Augmented Reality Experiences at …

Story Highlights Snap Inc. and RWS Global announces a partnership that will enhance fan engagement at sporting events around the world. The relationship will formally bring together Snap’s augmented reality lenses with RWS Global’s sport presentation software, PV4, a centralized video and graphics playback system integrating video, graphics, text and third-party game data to deliver a seamless, best-in-class fan experience. The relationship will kick off with two global sporting events: The World Aquatics Championships in Singapore from July 11 to August 3, 2025 and the three-city British & Irish Lions Tour in Australia with fixtures on July 19, July 26 and August 2. At both events, the “Snapchat Cam” will be paired with venue video boards to create unique lens effects, taking fan interaction to the next level. The AR filters can be customized to create interactive games and branded experiences for sponsors, driving incremental revenue for event hosts. “At RWS Global, we create more than one million exciting, engaging and lasting moments per day and are constantly looking for new ways to engage audiences and visitors on land and at sea. Naturally, we are thrilled to partner with Snap to leverage AR and cutting-edge technology to elevated, immersive fan
Read More