Snapchat announces 'Lens of the Year': Here's what Indian users loved in 2021 – The Indian Express

By: Tech Desk | New Delhi | Updated: December 16, 2021 1:48:12 pm Snapchat’s cartoon filter had gone viral this year. Snap, the parent company of Snapchat, has announced the top Lenses for the year. Lens is a filter on Snapchat and typically comes with some augmented reality (AR) element to them. The company has put out a list of the top cultural moments and festivals on the app and which Lenses were popular with Indian users. The Happy Diwali by Snap Lens, which allowed a user to share a diya with their friends and family was one of the most popular. It gained over 200 million+ impressions in India, according to the company. The Lens recognises the user’s hand and places a lit AR diya on their palm. Meanwhile, other festival Lenses which saw a lot of traction were the Happy Raksha Bandhan by Snap, which would tie a virtual rakhi on one’s wrist,  the Sparkling Hand (Holi) by Snap, and the My Friend Is (Friendship Day) by Snap. Lenses for Gudi Padwa, Onam, Makar Sankranti were also popular with users in India. Viral Lenses in India included those which add traditional Indian jewellery or gold jewellery to the…
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