Snapchat debuts World Cup filters and augmented reality – World Soccer Talk

Social media platform Snapchat have introduced a host of new features and user experiences to engage audience for the World Cup in Qatar. Users can now enjoy highlights, try to their favorite national team jerseys, watch behind the scenes content on Snapchat Discover. Snapchatters can also overlay their favorite team’s colors and badge on their faces while the app also features lenses that displays virtual scores and stats that are updated in real time. Snapmap Stories In addition, Snap Map will feature stories to feature fans who are glued to the action in Qatar. Anmol Malhotra, Director of Sports Partnerships, Snap Inc, said, “We’re thrilled to cover the biggest global sporting event of the year across all of Snapchat – with dedicated custom AR experiences and comprehensive content coverage that will include localized highlights from every game in over 30 countries. We can’t wait to deliver Snapchatters the ultimate fan experience around the World Cup and see the creativity of our community on full display.” Partnership with Adidas The social media app has also partnered with Adidas to let users personalize their experience by virtually dressing their Bitmoji in official jerseys, stickers and filter to show their support for their
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